School Zone Discovery Cards: What They’re Saying So Far

March 8, 2007

The Mummy Chronicles - Enjoying School Zone Discovery Cards!I almost never get nostalgic for those pre-walking, pre-talking days.  Potty-trained kids who speak in complete sentences – that’s more my speed.  But there really is something magical about seeing the wonder and delight in a baby’s eyes as they explore and discover.  So I have to admit that I really enjoyed reading the blogger reviews – and looking at all the adorable pictures of all the adorable babies! – of the School Zone Discovery Cards.

All of our bloggers simply raved about the Clever Baby Cards “Fuzzy Animal Friends”, and if these little ones could talk, they’d be gushing too.  One nine-month old was “thrilled with the fact that these brightly coloured critters kept appearing for her amusement“, and another little girl who just celebrated her first birthday “likes to chew on the crinkly legs and tails and look at the how the foil colors change when she waves them around.”  Even when the babies aren’t yet sophisticated enough to appreciate the details, our bloggers certainly are.  One commented that the cards are “appropriately named, because they are clever – the swan’s neck becomes the monkey’s tail on the other side of the card.”.  And there was even some high praise for the product team who “clearly did their research when it comes to understanding what babies at my daughter’s developmental stage like.”

The babies weren’t as into the Peek-a-Boo-Bunny cards, and we couldn’t seem to figure out why.  Mothers of the younger babies – around six months old – proclaimed their little ones ”just not quite ready to fully appreciate them yet“.  Mothers of the older babies noted that these cards “seemed slightly more complicated, and hopefully that would translate into more interest“, and while the babies ”seemed to enjoy the cards with their brightly colored pictures and flaps at first…I have tried to engage her on numerous occasions to play with them on her own or with us. It might be that she is just a bit too old for them.”

Even so, all of our bloggers – or rather, their babies – were sincerely excited about both sets of cards.  While the Fuzzy Animal Friends engendered immediate infatuation - ”[she] loved them… adored them, even… refused to be separated from them… ” – love for the Peek-a-Boo-Bunny cards may just need a bit of time to blossom – “I suspect that it’s just a matter of a little more repetition before she makes the connection.”

Check out the upcoming School Zone Discovery Cards reviews as our toddlers put these cards to the test!  And don’t miss the round-up review on Friday, March 16 – we’ll have excerpts from all of the blogger reviews, covering every detail of how the babies enjoyed these cards. 

Thursday, 3/8 – Seabird Chronicles

Friday, 3/9 – Formula Fed and Flexible Parenting

Monday, 3/12 – Domestic Diva

Tuesday, 3/13 – Motherhood Uncensored

Wednesday, 3/14 – I Obsess


School Zone Discovery Cards Campaign Launch

February 26, 2007

School Zone Discovery Cards Fuzzy Animal FriendsAfter seeing the movie “Parenthood” – where Rick Moranis quizzes his young daughter with flash cards – I vowed to adopt a relaxed attitude toward pre-school academics.  There’s plenty of time to worry about whether my children will qualify for the gifted and talented program.

For now, I’d like to help them have as much fun learning as possible.  Babies and toddlers learn by observing the world around them and making basic connections that we adults take for granted.  Flash cards with chemical symbols for all the elements in the periodic table won’t hold their attention.  But bright colors, interesting textures, and new sounds?  That’s more like it.

The School Zone Discovery Cards – geared toward babies older than six months – are intended to help expand their worlds in ways that little ones can enjoy and appreciate.  Our reviewers have received two sets of cards – Fuzzy Animal Friends and Peek-a-Boo Bear – and they’ll report back on how much their children enjoyed the cards.

Thursday, 3/1 – Quarter Rest

Friday, 3/2 – Mummy Chronicles

Monday, 3/5 – Growing a Life

Tuesday, 3/6 – Cheese Party

Wednesday, 3/7 – Hello Pushkin

Thursday, 3/8 – Seabird Chronicles

Friday, 3/9 – Formula Fed and Flexible Parenting

Monday, 3/12 – Domestic Diva

Tuesday, 3/13 – Motherhood Uncensored

Wednesday, 3/14 – I Obsess

We’ll also have a mid-campaign “here’s what they’re saying so far” post on Thursday, March 8.  Check back to see whether these cards go over better than the flash cards in “Parenthood”!


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